SPSS have recently posted and article called "10 Reasons you really need predictive analytics". I thought it would be interesting to post the main points from this article to illustrate that not all predictive analytic projects involve Data Mining, but involve a number of different techniques and looking the the business data in a different way. Yes data mining can ...
About the author
Uli has 18 years’ hands on experience as a consultant, architect, and manager in the data industry. He frequently speaks at conferences. Uli has architected and delivered data warehouses in Europe, North America, and South East Asia. He is a traveler between the worlds of traditional data warehousing and big data technologies.
Uli is a regular contributor to blogs and books, holds an Oracle ACE award, and chairs the the Hadoop User Group Ireland. He is also a co-founder and VP of the Irish chapter of DAMA, a non for profit global data management organization. He has co-founded the Irish Oracle Big Data User Group.